This blog provides insight on the five main points to starting a successful blog. If you have any comments be sure to let us know in the comments section, or find us on our social media accounts.
1. Your Social Media Handle
As you start your venture into the blogging world, the first thing you need to do is choose a social media handle. This handle needs to remain consistent across all of your social media platform, so if you already have one that is relevant to your blog use it.If you were cool in highschool and your social media handle is something like bsktballluvr08then you may want to consider switching it up to something more relevent and professional. Keep these points in mind when choosing your handle.
A good brand name is Simple, Emotional, Describes the product benefits, Memorable, Distinctive, Positive, Fits with the company image, and is Suitable internationally.
Expert Tip - Go to namechk.com and see if your social media handle is taken and on what sites.
2. Be Consistent
When you start your blog, try to remain consistent to the topic of your blog. Staying consistent allows you to retain readers and followers because they know what to expect. For example, this blog (LSJ Media) stays consistent by talking about three main things; Marketing & Advertising, Social Media, and Local Lansing.
In the midst of staying consistent, also remain human; your readers don’t want to read articles written by robots. Covey emotion and personality that fits with your brand image.
3. Be easy to share
The best way to spread the word about your blog is by letting your readers do the work. Make sure you have proper sharing tools such as social media sharing buttons and short blog URLs. Allow your social media sharing buttons to be easily accessible and not just a jumbled mess at the bottom of the page. Nothing spreads faster than by great referrals via word of mouth on social media.
4. Levy for conversation
When you write for your blog, levy for conversation with your readers. Allow them to take part in the conversation and express their opinions. This is a great way to maintain readership and gain new followers. As you gain more interaction, eventually you will build a community were people can come to express their opinions and talk about your blogging subject.
5. Be patient
The best blogs allow themselves to develop over time and gain valuable followers. Don’t aim to be an overnight success. As stated in the latter paragraph, allow your readers to mature your blog by sharing it with their social media networks. If you put in the time, your blog can become very successful.
